DARK & LOVELY FADE-RESISTANT PERMANENT HAIRCOLOR

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E

• Rich, expertly made permanent hair color for textured hair
  
• Pops on dark hair for up to 8 weeks and adds brilliant shine
  
• Perfect for 4C hair and works on all curls, coils and hair textures
  
• Oxidative hair color that provides up to 2.5 levels of lift
  
• After Color Care with new 97%naturally derivedMoisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E
  
• Moisture Mask increases moisture by 40% after dying
  
• No-drip jelly formula for easy application
  
• Number 1 hair color for African American women with the largest shade palette for a range of skin tones
  
• 99% biodegradable, paraben-free and silicone-free vegan hair color
  
• Up to 100% gray coverage